ROAS: 3.18
ROAS: 4.27
The brand was not happy with their previous return on investment because they felt like Google was overstating their numbers by a huge margin.
After my audit, I brought to their knowledge that it was happening because;
The performance was bad because of the following reasons:
I analyzed the performance at product & category level & then created a structure where campaigns were segmented by their performance & utilized bidding accordingly