Case Study Breakdown

Before:

ROAS: 3.18

Screenshot 2025-04-24 123118.png

After:

ROAS: 4.27

Screenshot 2025-04-24 123236.png

Problem Assessment:

The brand was not happy with their previous return on investment because they felt like Google was overstating their numbers by a huge margin.

After my audit, I brought to their knowledge that it was happening because;

The performance was bad because of the following reasons:

Streamlining account structure:

I analyzed the performance at product & category level & then created a structure where campaigns were segmented by their performance & utilized bidding accordingly

Setting optimizations: